The Leelavati Prize recognizes outstanding contributions for increasing public awareness of mathematics as an intellectual discipline and the crucial role it plays in diverse human endeavors.
For his contribution to the art of mathematical animation and of mathematical model-building, in a style which inspires the young and the old alike, and which mathematicians around the world can adapt to their varied uses-as well as for his indefatigable efforts to popularize genuine mathematics among the public via videos, lectures, and a prize-winning book.